Tuesday, March 22, 2011

The Cube by Electrolux at the Parc du Cinquantenaire

Appliance giant Electrolux is planning to open up a series of pop-up restaurants this spring atop the famous monuments and mountains of Europe. The Cube from Electrolux is a dining room with a max capacity of 18 that is set to make its debut atop Brussels’ arc of the Parc du Cinquantenaire. It ain't cheap....lunch is €150, while dinner will set you back a cool €200....you do get drinks with that.

The Cube will feature a different hand-picked resident chef at each venue and will offer tailor-made recipes using locally sourced ingredients and all prepared on state-of-the-art Electrolux appliances. When guests first arrive the 140sqm space will be open for entertaining and some great sight seeing, especially from the external platform. When dinner is served the concealed dining table will drop from the ceiling so as to sit the 18 guests before being raised again for after dinner drinks and mingling.

The aim is to create an experience that surprises and inspires guests with fantastic tastes and never-before-seen views, ultimately stimulating them to explore their own creative boundaries next time they entertain friends or family at home.

Italian architects Parks Associati are the geniuses behind The Cube. It has a 140 sq. meter dinning room and 50 sq. meter terrace. Two cubes have been built and are set to stop in Italy, Russia, Switzerland, and Sweden.
The Cube will offer meals twice a day, starting March 25th, everyday, for three months in each location – lunch between 12:30-15:00 and dinner from 18:00 to 23:00 (TBC per location) during the week and special brunch and dinner times at the weekend. Bookings can be made on-line for the Belgium Cube with a global booking facility available shortly for other locations.

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